Baby Week is a national programme and registered UK charity that brings communities together to celebrate babies, families, and the vital importance of the earliest years. Established in 2016 and now delivered across multiple regions, it aims to raise awareness of early childhood development, promote the best start in life, and shine a spotlight on the services and support available during pregnancy and the first years. During Baby Week, families can expect a wide range of local activities and events, including parent and baby groups, health and wellbeing sessions, play opportunities, and information from trusted professionals, many of which are free and designed to be accessible and welcoming. It is for expectant parents and families with babies and young children, from pregnancy through to those who are beginning to walk, ensuring support right from the earliest stages.

Locally, Baby Week reflects the strengths of the community, with Family Hubs, health services, early years providers, and voluntary organisations working in partnership to deliver a coordinated and supportive offer. In East Riding, this includes a strong focus on the first 1001 days, early communication, and building positive parent–infant relationships, alongside creating opportunities for families to connect, learn, and feel part of their local community.